This is the production workflow for the daily email program streamlined into one single page. Prior to the completion of this project, producing an email was a tedious process because each piece of content were added using different locations and methods. The main reason was because it contained a mixture of static content and dynamic content (from the website). 

Initially 3 individual emails were produced each day of the week, one for each segment. Upon completion of the project a new dynamic template was launched, which was used for all three segments. Upon project completion, the number of email produced for all segments was reduced from 3 to 1 per day.

The launch of one single dynamic template for all segments was enabled by audience data handling optimizations within the backend of Salesforce Marketing Cloud. How the event content within each the perforated "Division" boxes above populated for each of the 3 segments was originally dictated by the unique code in each of their individual templates. Upon project completion, Data Extensions in SFMC now dictate how the content for subscribers in each segment, not the code within individual templates.